About Calibrated Marketing (and me)
Calibrated Marketing was created to help local, small-business owners use internet marketing to “sell more stuff”.
Yeah, that may sound a little goofy, but those three words really say it all. It’s a simple way of expressing what every business owner wants to do, right?
Diverse Experience. Pragmatic Approach.
My name is Bob. I’m a father of four, grandfather of two, a big golf fan, a self-taught drummer and a guy with a dream to earn a reasonable living by helping others achieve remarkable success. My professional background is diverse, having held positions as varied as flooring salesman, car salesman, telecom technician, technical operations manager, customer service manager, sales technical support senior manager, and now, internet marketing entrepreneur.
My business philosophy has been forged after many years in the telecommunications and other industries where I was expected to accomplish significant achievements on shoestring budgets. I have a sincere appreciation for the value of a buck, believe that real solutions begin with a clear understanding of a problem, and have proven that extraordinary things can get done exceedingly well in 90-days or less.
Internet Geek Seeks Great Clients
After spending a few very rewarding decades in the corporate world, I’ve decided to strike out on my own to pursue my passions; website creation, internet marketing and helping people succeed. I truly love to translate issues into solutions and “livin’ on the geeky side” to apply relevant, modern internet marketing methods and tools to improve sales and profits for Main Street business owners.
To be perfectly honest, I have high standards when it comes to the work that I perform and believe that the decision to accept a project depends a lot on the client seeking my services.
My “ideal client” is one that understands their business, their business cash flow and their customers. They have a refined idea of what they’d like to accomplish, understand and accept where previous marketing efforts may have stumbled in the past and are driven to seek a professional business collaboration that will help them achieve a defined set of goals.
If you’re a business owner that is open to ideas, interested in smart business marketing solutions (that don’t cost an arm and a leg) and want to take action to improve the direction of your revenue graph, I’d be very happy to learn more about your goals.